April 24, 2014 Leave a comment
When I was a kid and made our town’s Little League baseball team, I ran to my neighbor’s house where my father was helping our friend fix a lawnmower. I burst into the garage and told my father with pride that I’d made the team. His response was to tell me not to brag.
I’ve thought for a long time that my father taught me that day an important lesson about humility. Now I’m not so sure it was a good lesson. It seems that we, as a society, don’t promote ourselves enough.
This is particularly true about my valued customers who need to promote themselves.
I read an article, Why You Should be a Shameless Self Promoter, in which the author, Kevin Daum, speaks of three reasons why entrepreneurs should promote themselves. It resonated with me because he broaches a topic that many people feel uncomfortable about, self-promotion.
While we need to self-promote, the author claims, we also can’t cross that line that is unclear to many. He writes: “So we need to shamelessly self-promote, loud, strong and often. And yet somehow we have to keep from crossing that line of being annoying and offensive.”
I understand there are reasons why my jobseekers don’t feel comfortable promoting themselves. One obvious reason is that their confidence is shattered; and when you’ve been kicked in the gut, it’s hard to muster up the ability to talk about yourself in a positive, objective way—which is to say, not brag.
But there are three tips the author provides entrepreneurs for “shameless self-promotion.” I agree with them but have adapted his tips for jobseekers. I have also added a tip of my own.
- Be interesting. Know what interests potential employers. If you have the same goals in common, this makes self-promotion all that much easier. This gives you free reign to highlight your accomplishments and related experience, as long as they apply to the job; which is an indication that you can repeat your accomplishments in the future.
- Be authentic. As a jobseeker, your accomplishments will seem more authentic if you have evidence to back them up, perhaps in the form of recommendations, awards, or outstanding references. What others say about you, I tell my customers, carries more weight then what you say about yourself. And always be truthful; never lie about your achievements. Lies will come back to bite you in the ass.
- Provide value. Any self-promotion has to have relevance. If the employer is looking for someone who has demonstrated superb written communications, you should not talk about the numerous presentations you gave before packed houses; you will come across as a round peg for the employer’s square whole. Think back to the times when you wrote the company newsletter and got published in trade magazines.
- Don’t over-due it. This is my own reason for self-promotion. Avoid using words like “great,” “outstanding,” “the best,” etc. It is far better to provide facts than conjecture. For example, “I was the best counselor on the staff“comes across as bragging without any substance. Better put would be, “Among my colleagues, I was given the highest-level customers on a regular basis. I was trusted by management to give them the service they needed.” Yes, you were the best.
The simple fact is that you as a jobseeker must promote yourself, because you can’t rely on others to be there by your side in your job search. The author talks about how we were taught not to brag, like the time I rushed to my father proud of making the town’s Little League team. Don’t brag, but don’t refrain from self-promotion when the time is right, like while networking or at an interview or in your written communications. The time is now.