October 11, 2014 Leave a comment
Congratulations, you landed a job. You used LinkedIn to get introduced to the hiring manager at one of your target companies. Although no job had been advertised, she called you in for a preliminary discussion. This was after perusing your LinkedIn profile.
At the meeting she indicated that they needed to fill a marketing position that would require your level of social media experience. She said she’d be in touch. When the company decided to fill the position, you were called for a “formal” interview.
You answered every question they asked to their satisfaction and even demonstrated your understanding of key issues the company had, and how you would solve them. The VP and hiring manager offered you the position on the spot.
LinkedIn played a large role in getting the job. Now you can take a breather from networking on LinkedIn, right? Wrong. Now you need to maintain and even ramp up your activity for six very good reasons.
- Don’t abandon your connections. Some of them were instrumental to your job-search success (especially the woman who alerted you to the unadvertised position). Keep your ears to the pavements for those who were also looking while you were. Reciprocate by introducing them to the people who can help them get to the decision makers.
- Build on your expertise and strengthen your brand. Continue to contribute to your groups and join other groups to share your knowledge with industry leaders. You’ve become well-known in LinkedIn circles; you’re respected for your knowledge and are in prime position to further brand yourself as a social media expert.
- LinkedIn was part of your routine. You were on LinkedIn on a daily basis, connecting with new people, using the Companies feature to locate and get introduced to decision makers (remember the one who granted you the conversation?) Of course you attended personal networking events, but LinkedIn added to your overall networking in a big way.
- LinkedIn became a community. You met some great people who welcomed you to their network, exchanged messages with you, and encouraged you during your job search. Why would you give this up? LinkedIn is a community consisting of professionals with the same goal in mind, sharing information and social capital. You built some outstanding relationships.
- Your new company understands the importance of LinkedIn. The VP of marketing wants everyone in your group to be on LinkedIn to connect with potential business partners and customers. He also wants to enhance the image of the company. A company with employees who have great profiles is a company that means business. He’s looking to you to share what you know about using LinkedIn–you’re his expert.
- Continue to build your network for a rainy day. You were looking on LinkedIn for a job almost every day for the last three months, attending networking events, and connecting with people on a daily basis. Your online and personal networks are strong and served you well. Now, more than ever, you want to continue to build your networks for future job search activity. How does that saying go? The best time to network is when you’re working.
When you began your profile, struggled with making it strong, increased your activity, and really began to see its benefits; you never thought it would get you this far. You never thought you’d buy into it and be an evangelist of LinkedIn, spreading the word of its great attributes. Even thought you landed, you still need to network on LinkedIn.