Monthly Archives: April 2013

Stories are important to the job search, but how many are necessary?

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I have a hard time remembering my brothers’ birthdays, so you can imagine how difficult it would be for me to remember the specifics of my customers’ occupations and goals for employment. I need to know more than: software engineer in the defense industry, or nurse in pediatrics, or physics teacher in high school with a dual license in middle school.

I need a story, and not just any story, from my customers. A story that shows accomplishments and highlights  numerous skills. Employers feel the same way; they’re going to remember you best if you tell them compelling stories. You may wonder how many stories you’ll need in your arsenal to succeed at an interview.

How many stories are enough? Katharine Hansen in her blog titled, Create a Memory in Job Interviews By Telling Stories, talks about the importance of telling stories to help the employer remember you.

“When I have taught students or conducted workshops about using story in job interviews,” she writes, “I have participants develop three stories—largely because most audiences can develop three in the short time period of a class/workshop. I’ve found that with even just three stories, participants can adapt the stories into responses to many, if not most, interview questions.”

Katharine continues to explain that preparing for an interview will probably require more than three stories. She refers to both Ellyn Enisman, author of Job Interview Skills 101, and Richard Bolles, What Color is Your Parachute, of the importance of the number seven—the magical number of stories a person needs to succeed at any interview.

Really, how many stories are enough? Katharine pushes the envelope, saying that 10-20 would be a better range of stories to tell, but then recants and says that the number seven is more realistic. I agree that the goal of 10-15 stories is a bit demanding. I encourage my customers to identify in a job ad the most important competencies for the position and write a story for each one. If there are eight competencies, develop eight stories. But this, I believe, is also pushing the envelope.

Stories tell more than one story. One wonderful thing about stories is that often they reveal more skills in the candidate than the interviewer originally asks for. For example, the interviewer asks you a question based on leading global teams. You tell a story that reveals not only leadership skills, but also problem solving, time management, and communication skills…with positive quantified results. The story is told with such conviction and confidence that it covers potentially four questions.

How to prepare your stories. There are many acronyms you can use to organize your stories. One I present to my customers is (STAR) situation/task (their task in the situation), actions, result/s. There are also (PAR) problem, actions, result/s;  (CAR), challenge, actions, result/s (OAR) opportunity, action, results, etc.

Regardless of which structure you use to tell your story, try to structure it the following way: 20% for the situation/task; 60% for the actions, and 20% for the results. Employers will be most interested in the actions you took to arrive at the result/s, so make sure you describe your role in the situation.

What if….It’s also important that you not only prepare success stories; you also prepare stories that address failures. These types of stories contain the same elements: the situation/task, the action you took to meet the situation, and the result; which in this case is mildly negative. You’ll also keep the “failure” questions short and sweet; don’t elaborate as you would with the success stories. It’s advisable to prepare a failure story for each competency. When you do the math, you may double the number of stories from seven or eight to fourteen or sixteen.

What you’ve read is a lot to stomach. The important thing to keep in mind is that stories when told well are powerful and memorable. Once you have written your stories based on the competencies required by the employer, most of the hard work is accomplished. The next step is telling your stories at the interview.

5 things to consider for an interview; it’s not all about the hard skills

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Recruiters and staffing agencies are not only concerned about job candidates’ hard skills; they’re also concerned about their soft skills. And this makes sense. Who would want to hire a dud who brings the operation down with his attitude? Jon Prete, “Who would you hire: Charlie or Ashton? It’s all about attitude!” and Jeff Haden, “The 5 Biggest Hiring Mistakes,” both emphasize the importance of hiring someone who will be a good fit.

This said, how should you prepare for the job search with this in mind? Here are five areas of your job search to focus on.

Be the round peg for the round hole: “The outstanding salesman with the incredible track record of generating business and terrorizing admin and support staff won’t immediately play well in your sandbox just because you hired him,” writes Haden. Let’s face it; if you’re difficult to work for, you have one strike against you already.

Look at yourself long and hard and determine what areas in your personality you might improve. Also determine in which work environments you feel most comfortable. If you’re a demanding person with little tolerance, you might consider an atmosphere with other demanding people…where you can’t terrorize other people.

Show it on paper: Many jobseekers say writing about their soft skills on their résumé and in their cover letter is irrelevant. This is bunk, especially with your cover letter. I don’t suggest that you use clichés like, “hard worker,” “team player,” “dynamic.” I suggest you illustrate these traits through your accomplishments. Show rather than tell.

A Manufacturing Manager who has a team-work approach and leadership skills might write: Consistently met production deadlines through collaboration with colleagues in various departments and providing effective leadership to (formerly) unmotivated subordinates. Result: Products were shipped to customers with a 97% return rate.

Talk about your soft skills while you’re networking: “I hate bragging at networking events,” I’m constantly told. “Nobody wants to hear about my personal qualities.” Yes they do. If someone is going to recommend you to a solid contact, wouldn’t you like to be assured that she will tell him that you loved what you were doing; you were a positive influence on you co-workers?

Demonstrate your enthusiasm while you’re networking, whether at events or on the sidelines of your daughter’s soccer game. Instead of saying, “I’m innovative”; say, “I came up with ideas that were often implemented and led to significant cost savings.”

Of course demonstrating your soft skills at the interview is important: This goes without saying. Interviewers today are using behavioral questions to find the people with the right attitude. “If crafted properly,” states Prete, “behavioral questions can provide a glimpse into a candidate’s decision-making process as well as their values. [Leadership Development Advisor, Beth Armknecht Miller] believes that a great majority of employees fail in a company because their soft skills and values don’t match those of their manager and company.”

Unlike the résumé where you have limited space, the interview provides you the platform to tell your stories using the STAR (situation, task, action, result) formula. You may be asked about your ability to effectively discipline subordinates. “Tell me about a time when you were effective in disciplining an employee. How did this help the employee perform better?” Have a story ready.

Seal the deal: The interview is not concluded until you’ve sent a follow-up letter, I tell my workshop attendees. This is another opportunity to emphasize your strong personality skills, making you a better fit for the position than other applicants. Many jobseekers fail to send a thank you note, and some don’t get the job for that reason.

A former customer recently wrote me, “The HR person really liked my hand-written thank-you note; said it was rare.” The message here is that you can stand out as a courteous, professional, and follow-through type of candidate simply by sending a thank-you note.

Jobseekers generally think that recruiters and staffing agencies care only about the technical skills. (After all, recruiters can’t present a zebra with orange stripes to their client when a zebra with black stripes is called for.) But two recruiters are telling you that employers want a great personality fit, as well. Take their advice and sell yourself as an all-around employee from the very beginning.

Why are jobseekers and recruiters/employers disconnected?

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disconnectedI have been accused of being disconnected from my family. For example, with Easter approaching, I should’ve known that it’s a gift-giving holiday, when the girls will receive $100 Sperrys and my son a massive amount of candy, which will amount to a large dentist bill. How could I have forgotten?

This is a trivial matter compared to how disconnected jobseekers and recruiters/employers are when it comes to LinkedIn’s role in the hiring process. It makes me wonder if jobseekers are aware of how recruiters/employers value LinkedIn as a tool to find talent. The two parties aren’t on the same page.

An infographic published on The Undercover Recruiter paints a pretty telling picture of the importance recruiters et  al place on LinkedIn in finding candidates, while it also shows that  jobseekers seemingly place little importance on using LinkedIn.

Facts from the infographic show

Recruiters

Jobseekers
  • 48% of recruiters post jobs on LinkedIn and nowhere else on social media
  • 73% of recruiters filled a position using social media in 2012, a 15% increase from 2011

 
  • 50.5%: The percentage of LinkedIn users who have complete profiles

 
  • 89% of recruiters have filled a position using LinkedIn at some point in time

 
  • 0-2 hours: The amount of time per week most users spend on LinkedIn

 
  • 97% of all HR and staffing professionals use LinkedIn in their recruiting efforts

The reasons vary as to why jobseekers fail to utilize the very tool that recruiters/employers are increasingly relying on to find them. It may be that LinkedIn is difficult for some to master. Only 50.5% of LinkedIn users have a complete profile. Some of my customers complain about basic things like downloading a photo, remembering their password, how to connect with other members or the Jobs feature, etc.

Some may find it impinges on the numerous hours they spend on the job boards. Sadly, the average time spent using LinkedIn is a mere two hours a week. Good gosh, I spend two hours a day on LinkedIn. Can they give up half an hour a day? Fifteen minutes?

Others may wonder if LinkedIn actually works. There have been no cold facts on the success rate jobseekers have had at finding work directly or indirectly by using LinkedIn. We have heard that personal networking garners anywhere from 60-80% success if used as the primary job method, but some people will only believe it when they see it.

There are jobseekers I consider to be experimenters–they join LinkedIn because they’ve heard how it will help them get a job, only to abandon the application after a day or two of looking for immediate gratification. To these folks, I tell them to kindly close their account and not muck up the work for the rest of us.

Whatever reasons there are for recruiters and jobseekers being so disconnected, it is obviously clear that the two entities are fishing at different lakes. Recruiters will never reveal where the fish are; and I fear I will never understand that Easter is a gift-giving holiday.

2 ways employers can do a better job of hiring employees

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Not to beat a dead horse, but employee (overall) fit keeps popping up in the news and conversations. Increasingly more employers are finding that the people they hire aren’t working out because they lack the right attitude, and they are quick to release those who don’t meet their expectations. This doesn’t  bode well for employees and employers.

An article in Forbes.com states that in a study of 2,000 hires only 46% worked out in an 18 month period. This is certainly alarming given that almost 50% of hires aren’t working out. What’s particularly telling is that 89% of those who failed, failed because of their attitude.

“Lack of coachability, low levels of emotional intelligence, motivation, and temperament, accounted for 89% of those bad hires,” according to the Forbes article.

Not for nothing, but this doesn’t surprise many people except, apparently, employers who eagerly interview and hire job candidates who look great on paper—e.g., meet most if not all the technical and transferable skills—but don’t put much weight into assessing their attitude. In other words, employers are falling down on the job of hiring the right people.

One way to determine if applicants possess these skills is by asking better interview questions.

The traditional questions like, “What is your greatest weakness?” or “Why do you want to work here?” or “What is your definition of a great manager?” are losing their effectiveness. Jobseekers can rehearse and provide the answers employers want to hear. The tougher questions, namely behavioral ones, will get to the heart of the matter with job candidates.

If the employer needs to know the person has or lacks leadership skills, a series of behavioral questions will draw this out. For example, “Tell me about a time when you inspired your subordinates to perform beyond their job description.” On the flipside, “Tell me about a time when you could have handled a personnel issue better, and how did you correct the issue?”

Questions like these will reveal more than typical traditional questions or tests that judge a person’s technical abilities. Employers who are asking behavioral questions tend to land candidates that last longer—up to 5 times longer, according to some, than those who are asked traditional questions.

Another way to determine if the applicant possesses the right attitude is hiring through referrals.

But it’s not only the questions employers need to ask to ensure better hires. The article states that referrals are employers’ ultimate choice when it comes to hiring people. That’s because the people making the referrals can vouch for the candidates’ personality and ability to go the distance for the company. As well, employers trust candidates’ references; they’re known by employers as people with whom they work, have worked, or know on a professional basis.

Jobvite.com conducted a survey in which it asked employers to rate the methods of hire that yielded the best results. Out of 10 points, referrals ranked the highest at 8.6. Job boards, incidentally, rated tied for last at 6.1. This makes me wonder why employers continue to advertise on Monster.com, SimplyHired.com, CareerBuilder.com, Dice.com, and so on. I guess it’s hard to break habits, even if they’re ineffective.

So what’s the secret behind hiring people who will stick for longer than 18 months? Better interviewing methods and relying on referrals, according to Forbes.com.

What this means for jobseekers. They must be prepared to answer behavioral question, as well as connect to people who know someone at the company or know someone who knows someone at the company. For ways job candidates cans prove their worth, see Recruiters and staffing agencies say your soft skill are important too.

This post was published a year ago, but ti’s still relevant today. Bad fit is one of the biggest complaints among employers, so what are they going to do about it?